Page County

The Scenic 340 Project formed in 1999 to oppose a VDOT proposal to widen Route 340 from Front Royal to Luray to four and five lanes endangering scenic viewsheds, Civil War battlefields, productive farmland, community identity and a growing heritage tourism industry. For more than a decade, Scenic 340 members were deeply engaged in the transportation planning process, promoting alternatives guided by Context Sensitive Solutions. Thankfully, VDOT abandoned the harmful plan, opting instead to replace four bridges in need of repair.

After the threat of the widening plan passed, Scenic 340 continued to advocate for improvements to the state’s road-building policies, partnered with community members to conserve more than 2,300 acres of forest and farmland, providing a critical wildlife travel corridor linking Shenandoah National Park and George Washington National Forest, and enhanced the scenic beauty of the historic Route 340 corridor with Project Redbud, replanting the native trees along the corridor.

Over the years, Scenic 340 Project partnered with Alliance on many conservation issues, and they officially joined forces with the Alliance in 2019.

Read more about Scenic 340’s legacy here.