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Recognizing Local Conservation Heroes

The Alliance would like your help in recognizing outstanding community members who have done more than their fair share to preserve the things we love about the Shenandoah Valley. Can you introduce us to your local hero?

The Shenandoah Valley is an extraordinary place, with its iconic farming landscapes, beautiful streams, world-class public forest lands, and rich cultural history. We recognize and are grateful for the many community members that work quietly to conserve the land, water and way of life in their corner of the Valley. The Valley Treasure award is an opportunity to meet and recognize those folks, so please take a few minutes to introduce us to your award nominee.

A Valley Treasure Award seal overlay a photo of a woman standing in what looks like a cold misty river casting a fly reel.

Announcing our 2026 Valley Treasure

This year, we are proud to recognize Joan Chapman of Woodstock, VA, the founder and leader of Shenandoah Reel Women, for her work connecting women and girls to the joy of fly fishing—building a community of people who love our rivers and want to protect them.

A group of women and young girls lean over a table of stream sediment apparently sorting things into ice cube trays for analysis.

Stewardship takes different forms, whether conserving open space or picking up litter. For Joan Chapman, stewardship means breaking down barriers for women and girls in the fly fishing sport by providing equipment and training. A former educator who enjoys sharing knowledge with others, Joan launched Shenandoah Reel Women in 2018 and has expanded the organization’s reach across the state and beyond to welcome women of all ages and offer broader outdoor recreation opportunities, including hiking and boating.

One of Shenandoah Reel Women’s favorite offerings is the annual summer fly fishing camps, which have been running since 2021. Joan connects campers to Virginia’s public lands by hosting the camps at state parks, including sessions held in the Valley’s Seven Bends State Park outside of Woodstock. Seven Bends offers great access to the North Fork of the Shenandoah River, where campers learn the ins and outs of the sport while discovering the importance of healthy aquatic habitats needed for fish to thrive. These camps provide a safe, welcoming space for women to learn the sport while also connecting them to a supportive network of peers and outdoor leaders.

Not only is Joan teaching the sport, but she is also showing young women that finding enjoyment in the outdoors can lead to a lifetime of environmental stewardship. One friend and camp supporter, Lisa Filipy, shared:

The camp is a magic place where girls learn life skills and outdoor skills in a safe, friendly environment. The wonder of standing in a river with a fly rod! No judgment, only friendships, and knowledge to last a lifetime. I believe starting with young people is how we teach them to love their environment and then they want to help and take ownership of it. These young women are our next set of environmental stewards.

Joan doesn’t do her work alone, either. Shenandoah Reel Women is built through strong relationships with individual leaders in the fly fishing sport and community partners like Friends of the North Fork of the Shenandoah River, who provide formal environmental education alongside the fly-fishing training, highlighting the importance of taking care of our rivers and streams.

By making fly fishing accessible to every girl, woman, and neighbor she reaches, Joan exemplifies how access is the true foundation for a lifetime of stewardship. We are thrilled to honor her this year.

Honoring Joan

Ceremony & Celebration

Join us as we celebrate Joan and her extraordinary contributions. We will host a brief award presentation alongside partner-led various hands-on activities centered on fly fishing, clean water, and outdoor recreation. Refreshments will be provided!

Saturday, November 7
12 – 2:00 PM

Seven Bends State Park
Lupton Entrance, 1191 Lupton Rd, Woodstock, VA 22644
(directions)

RSVP to the Ceremony and Celebration

Nominate a Valley Treasure

The award

The winner(s) will be recognized at an award ceremony (date TBD) and will receive a $500 cash stipend to be used in any manner they want so that they can continue their good work.

Eligibility

Valley Treasure is open to anyone in the Shenandoah Valley including landowners, community leaders, community members, natural resource professionals and more. Current Alliance board members and staff are ineligible.

Nominee Criteria

A Valley Treasure is someone who is making or has made a meaningful and positive impact on preserving our land, water, communities and way of life in the Shenandoah Valley?

Someone who has:

  • Done exceptional work,
  • Contributed substantively,
  • Demonstrated exemplary service and commitment, or
  • Inspired other people to get involved.

Selection Process

All nominations will be reviewed by a small committee made up of Alliance board & staff members.

Our Valley Treausres

A Valley Treasure Award seal overlay a photo of a woman standing in what looks like a cold misty river casting a fly reel.

Announcing our 2026 Valley Treasure – Joan Chapman

Landscape of a field in Mauzy

Announcing our 2025 Valley Treasures — Dee Dee Sellers & Tim Murray

Juanita smiles while holding a large bouquet of her flowers, in front of a blue background

Our North Star – Juanita Burtner

A woman stands outside, wearing a brown sweatshirt with a red cardinal and Sustainability Matters logo. She is speaking into a loud speaker.

Our North Star – Sari Carp

A large group of people stand in front of a store-front balcony with the sign saying 'Friendly City Food Co-op.'

Announcing our 2024 Valley Treasure — Friendly City Food Co-op

We are excited to honor Walter Brown for his dedication to preserving the land for future generations as a way to honor his family legacy.

Announcing our 2023 Valley Treasure – Walter Brown

Funding for the Valley Treasure program comes from a generous anonymous donor.

Related News

Announcing our 2026 Valley Treasure – Joan Chapman
Oct 23, 2026

This year, we are proud to recognize Joan Chapman of Woodstock, VA, the founder and leader of Shenandoah Reel Women, […]

Announcing our 2025 Valley Treasures — Dee Dee Sellers & Tim Murray
Oct 23, 2025

Tim and Dee Dee have worked tirelessly over the past 20 years to maintain the agricultural landscape of Mauzy, a small community in Rockingham County with rich history and scenic beauty.

Our North Star – Juanita Burtner
Oct 23, 2025

In honoring Juanita Burtner, we recognize not only a dedicated conservationist and advocate but also a beloved community member whose simple, daily acts of kindness made the Valley a more beautiful place.

Our North Star – Sari Carp
Sep 30, 2024

This award honors individuals who are no longer with us but who contributed significantly to conservation efforts in the Shenandoah Valley.

Announcing our 2024 Valley Treasure — Friendly City Food Co-op
Sep 30, 2024

We’re excited to present the 2024 Valley Treasure award to the Friendly City Food Co-op. Since opening its doors in Harrisonburg in 2011, the co-op has made a lasting impact on the local community and beyond.

Announcing our 2023 Valley Treasure – Walter Brown
Sep 01, 2023

We are excited to honor Walter Brown for his dedication to preserving the land for future generations as a way to honor his family legacy.

Our North Star – John Adamson
Jul 16, 2022

This year, we honored the late John Adamson with our first North Star recognition. In his words: Anything is possible with patience, politeness and persistence.

Announcing our 2022 Valley Treasure – Lynn Cameron
Jun 21, 2022

We are excited to honor Lynn Cameron’s work to preserve and protect Shenandoah Mountain in the George Washington National Forest.

Announcing our 2021 Valley Treasure – Dr. Charles Ziegenfus
May 03, 2021

We are excited to honor Dr. Charles Ziegenfus’ work to inspire an appreciation for birds and the Shenandoah Valley’s natural landscapes.

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Get In Touch

  • Kate Wofford, Executive Director
  • Alliance for the Shenandoah Valley
  • 9485 S Congress St • PO Box 674 • New Market, VA 22844
  • (540) 908-3914
  • info@shenandoahalliance.org

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